Visual images from the job site catch the attention of viewers to promote and sell the developer, contractor services, equipment and even promote job opportunities. Publicity releases generate interest and anticipation of project completion. Via Internet and print, developers reach out beyond a sign on the property to a wider audience. While large photographs may be on the walls of the developer’s office, smaller and specific photos are planned and tailored as part of a marketing effort to lead an audience toward a particular goal to benefit your business.
People often find on-the-job photos interesting for the same reasons guys will stand at a distance for hours while watching a construction project. That is one audience. Another audience will be looking for a local contractor to complete a certain task. The photos may help sell the service of the contractor and in that are effective marketing tools. While photos we shoot of your job site may catch the eyes of sidewalk supervisors, the primary audience is the one you want to reach with your business, as dispayed in the job site photograph.
A black/white photo often works well for the construction image. In this photo of Aldi'e Grocery in Oak Ridge, Tennessee, framing is shown and b/w may be a good choice in showing lines and structure.
Contact us to talk over how photography of the work you do may effectively sell your business to others. In a few minutes we will know if we are on the same page.
Caterpillar® is one of the best know manufacturers of earth moving, tree harvesting and mining equipment. These photos were taken of a job site in Oak Ridge, Tennessee where many older homes have been bought out and the land is being prepared for a Kroger Super Center. The photos were shot when we drove to see the site and were not part of an assignment. These earth working machines did not pose for us. However, with a planned photo session an image may be presented of a strong, adequately equipped and "knows how to get it done" business featuring the crew on the job. The photos below are simply samples of effective presentation Thomas Haynes Photography (commercial) can provide. You get much greater impact with planned photographs showing your crew manning whatever equipment is being used.
Posing the equipment here was not going to happen and we wisely kept off the construction area.
Caterpillar® is well represented in the Kroger Super Center land prep at Oak Ridge, Tennessee.
Hydraulic Excavator on the super center site in Oak Ridge, Tennessee.
Caterpillar® Earth Scraper at the job site in Oak Ridge, Tennessee.
The closer shot revealed Blount Excavating of Maryville, Tennesse is doing this land preparation.