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Friday, August 9, 2013

Job Site Photography...Show Your Work in Action, Showcase Completed Construction

Job site photographs serve several purposes to benefit contractors, equipment manufacturers, architects, insurance providers, project developers and financial backers.  While a builder may use a string of photos or time lapse video to record daily progress, that is not the type of photo work we do. The sort of job site photography we do is planned from the start to serve as a marketing tool and showcase for what you do as developer, architect or contractorFor the sub-contractor, we use photography to visually emphasize the particular work you do.
Aldi's Grocery, early construction, Oak Ridge, Tenn.
Aldi's Grocery construction in Oak Ridge, Tennessee, photo shot from public access near the job site.

Visual images from the job site catch the attention of viewers to promote and sell the developer, contractor services, equipment and even promote job opportunities. Publicity releases generate interest and anticipation of project completion.  Via Internet and print, developers reach out beyond a sign on the property to a wider audience. While large photographs may be on the walls of the developer’s office, smaller and specific photos are planned and tailored as part of a marketing effort to lead an audience toward a particular goal to benefit your business.

This link was chosen at random from a quick Internet search for“job site photos”:

A mechanical contractor in Alameda, California shows in a simple and basic way the sort of work they provide. Click a photo and more photos of that job come up. This is an effective display of the expertise of the contractor.

People often find on-the-job photos interesting for the same reasons guys will stand at a distance for hours while watching a construction project.  That is one audience. Another audience will be looking for a local contractor to complete a certain task. The photos may help sell the service of the contractor and in that are effective marketing tools.  While photos we shoot of your job site may catch the eyes of sidewalk supervisors, the primary audience is the one you want to reach with your business, as dispayed in the job site photograph.

Aldi'd Grocery construction, Oak Ridge, Tenn., thomas haynes photoshootA black/white photo often  works well for the construction image.  In this photo of Aldi'e Grocery in Oak Ridge, Tennessee, framing is shown and b/w may be a good choice in showing lines and structure.

Contact us to talk over how photography of the work you do may effectively sell your business to others.  In a few minutes we will know if we are on the same page.

While your work may not be on the massive scale of the next project, imagine how photos of your crew at work can be a positive marketing tool for your business:

 Caterpillar®  is one of the best know manufacturers of earth moving, tree harvesting and mining equipment.  These photos were taken of a job site in Oak Ridge, Tennessee where many older homes have been bought out and the land is being prepared for a Kroger Super Center. The photos were shot when we drove to see the site and were not part of an assignment. These earth working machines did not pose for us. However, with a planned photo session an image may be presented of a strong, adequately equipped and "knows how to get it done" business featuring the crew on the job. The photos below are simply samples of effective presentation Thomas Haynes Photography (commercial) can provide. You get much greater impact with planned photographs showing your crew manning whatever equipment is being used.   

Posing the equipment here was not going to happen and we wisely kept off the construction area.
Caterepillar Earth working machines, Oak Ridge, Tenn, Kroger site, thomas haynes
Caterpillar® is well represented in the Kroger Super Center land prep at Oak Ridge, Tennessee.

Caterpillar Hydraulic Excavator, super center site, Oak Ridge, Tenn., thomas haynes
Hydraulic Excavator on the super center site in Oak Ridge, Tennessee.

Earth Scraper on Kroger site, Oak Ridge, Tenn., thomas haynes
Caterpillar® Earth Scraper at the job site in Oak Ridge, Tennessee.

View from scraper to other equipment from Blount Excavating, Maryville, Tennessee
 The closer shot revealed Blount Excavating of Maryville, Tennesse is doing this land preparation.

As for that large photo for the office wall, yes, we can do that one, too.


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